The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
Having a well-thought-out communication plan is no longer a luxury but a necessity. Learn the seven reasons why.
Recently, the U.S. Department of Justice released a 575-page report on the 2022 Uvalde school shooting. Get the top takeaways for school leaders about crisis communication response.
We understand that committing can be a big step, especially regarding your school district's communication strategies. Consider Bell Ringers, a cost-effective offering designed to address your concerns and kickstart your journey toward better communication.
We understand that every district is unique, and that's why we're thrilled to introduce our three core offerings: Freshman Level, JV Level, and Varsity Level. Each package is designed to meet your specific needs and budget.
Actually, it is. Too much information can lead to a sense of overwhelm for your stakeholders leading them to tune out. Find out how to curate your communication for strategic results.
We partner with school leaders to champion the good in education through strategic communication so they can inspire trust, engage
the community and navigate conflict.
Bottom line: we celebrate students, teachers, and support staff daily!
Finding and integrating top school communications talent seamlessly.
Ensuring inclusive and compliant digital presence for schools and districts.
Elevate your communication. We’ll help with one district initiative from start to finish.
Get a custom communication plan perfect for your district’s needs. It’s the perfect launch for your communication journey.
Elevate your communication. We’ll help with one district initiative from start to finish.
Get a custom communication plan perfect for your district’s needs. It’s the perfect launch for your communication journey.
We help build community connections and inclusivity through engagement strategies, fostering understanding and involvement.
We ensure your essential messages resonate by crafting impactful communications that reach their intended audience effectively.
– Lesley Bruinton
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.
Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.
Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?
While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.
Join us in New Orleans for the premier professional development opportunity for superintendents.
Alabama school board members and superintendents will connect for three days of learning and networking. AASB’s 2025 Summer Conference will help your board stay focused on the primary goal – student achievement. School Spirit PR will be there exhibiting!
The largest school public relations professional development opportunity heads to the West Coast this year to Washington, D.C. School Spirit PR will be exhibiting!