Proactive Media Protocols for District Leaders
Developing a clear and effective media protocol process isn’t just a good idea – it’s an absolute necessity for any school district, big or small.
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The Impact of Celebrating Teachers
The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.
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Cranston Public Schools Wins Inaugural School Spirit PR Celebration Grant
School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
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The Untold Story of Pandemic Leadership
The COVID-19 pandemic presented unprecedented challenges for school district leaders, forcing them to navigate uncharted waters with little guidance. Through it all, effective communication emerged as a critical skill that separated the successful superintendents from the rest.
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School Spirit PR Announces Celebration Grant Competition for U.S. Schools
School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
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Leading with Openness
School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.
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The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
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Support for Colleagues Working in Crisis
You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.
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Cyber Security Communications in Schools
Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.
From Newsroom to Boardroom
Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
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