Expert guidance on navigating sensitive staff situations and preventing organizational misinformation.
Introducing our new framework to support your district's communication engagement efforts.
NSPRA to laud a distinguished career with the association's highest honor Summer 2025. Lesley Bruinton served as president 2019-2020.
Having a well-thought-out communication plan is no longer a luxury but a necessity. Learn the seven reasons why.
We understand that committing can be a big step, especially regarding your school district's communication strategies.
Consider Bell Ringers, a cost-effective offering designed to address your concerns and kickstart your journey toward better communication.
We understand that every district is unique, and that's why we're thrilled to introduce our three core offerings: Freshman Level, JV Level, and Varsity Level. Each package is designed to meet your specific needs and budget.
Finding and integrating top school communications talent seamlessly.
Ensuring inclusive and compliant digital presence for schools and districts.
Elevate your communication. We’ll help with one district initiative from start to finish.
Get a custom communication plan perfect for your district’s needs. It’s the perfect launch for your communication journey.
Elevate your communication. We’ll help with one district initiative from start to finish.
Get a custom communication plan perfect for your district’s needs. It’s the perfect launch for your communication journey.
We help build community connections and inclusivity through engagement strategies, fostering understanding and involvement.
We ensure your essential messages resonate by crafting impactful communications that reach their intended audience effectively.
– Lesley Bruinton
Excerpt (WordPress)
Many districts are rethinking how to manage school district handbooks online. Learn how moving beyond PDFs can improve accessibility, usability, and efficiency.
The ADA website accessibility deadline for school districts is approaching. Learn how school leaders can turn compliance into a communication strategy.
Lesley Bruinton, APR, President and CEO of School Spirit PR, led practitioners through the “Ethics All-Star Challenge,” a four-hour intensive designed to transform “gut feelings” into defensible strategies.
Lesley Bruinton, CEO of School Spirit PR, shares the BOOST framework at TSPRA 2026, helping school PR professionals move from outputs to strategic outcomes.
Georgia School Superintendents Association (GSSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Georgia.
Your district’s strategic plan, board goals, and core beliefs are the blueprint for its future. They outline ambitious objectives for student achievement, community engagement, and operational excellence. But a blueprint, however brilliant, remains just a plan without the right fuel to bring it to life. That fuel is strategic communication.
Women’s Professional Leadership Forum
Join us in Anaheim from 10am-3pm to learn more about how we can partner.
Listening Tours Sound Like a Good Idea
This session reframes meetings as a leadership strategy, exposing why listening tours fall short and how HOST produces clarity, learning, and trust.
The Crisis Zone
We’ll be at The Bryant Conference Center with Alabama friends. Play our crisis board game and chat with us at our table. Hope to see you there!
Lesley Bruinton, APR is the afternoon featured speaker for NESPRA’s annual chapter conference in Marlborough, MA. Lesley will talk about School Spirit’s BOOST Framework: Bolstering Optimal Outcomes, Shaping Trust. Instead of letting powerful initiatives quietly run their course, learn strategies to spotlight their purpose, amplify their impact, and help your audience understand why they matter.
Alabama school board members and superintendents will connect for three days of learning and networking. AASB’s 2026 Summer Conference will help your board stay focused on the primary goal – student achievement. School Spirit PR will be there exhibiting!
School Spirit PR will be exhibiting at the School Superintendents of Alabama Summer Conference in Orange Beach.
Each year, the National School Public Relations Association (NSPRA) brings together school communication professionals, superintendents and education leaders from across the United States, Canada and beyond for the largest communications-focused professional development event in the field. School Spirit PR will be exhibiting!
