School Spirit PR helps school leaders connect communication to what their organizations are actually trying to accomplish—building trust, strengthening engagement, navigating change and helping communities understand why the work matters.
Because communication isn’t simply something that happens after leaders make decisions.
Communication is part of how organizations lead.
And even when we’re working through very adult challenges, we never forget who the work is ultimately for: students.
Engaging keynotes and presentations that challenge audiences to think differently about communication.
Strategic branding, messaging and creative support that bring your district’s ideas to life.
Experienced counsel to help school leaders think clearly, communicate confidently and navigate challenging moments.
Thought-provoking learning experiences that strengthen communication, strategy and leadership.
Strategic support to help districts find, select and successfully onboard school communication professionals.
Flexible professional learning for school communicators and leaders—available when and where they need it.
Practical support to help schools and districts build a more accessible and inclusive digital presence.
Strategic messaging that makes complicated ideas clearer, stronger and easier to understand.
Whether you’re building a strategy, navigating change or simply need another experienced perspective in the huddle, we’ll ask questions, challenge assumptions and help you figure out what comes next.
Bring us the complicated stuff.
Get the work done.
We challenge assumptions, look for patterns and ask the questions that help uncover what really needs solving.
Move beyond communication activity to focus on understanding, engagement, trust and organizational priorities.
– Lesley Bruinton, APR
The Crisis Zone puts school leaders on the clock to practice crisis communication strategy, judgment and decision-making.
Excerpt (WordPress)
Many districts are rethinking how to manage school district handbooks online. Learn how moving beyond PDFs can improve accessibility, usability, and efficiency.
The ADA website accessibility deadline for school districts is approaching. Learn how school leaders can turn compliance into a communication strategy.
Women’s Professional Leadership Forum
Join us in Anaheim from 10am-3pm to learn more about how we can partner.
Good News is Strategic
New superintendents will explore how purposeful listening and strategic communication can connect their leadership to board priorities, build trust and make progress visible.
Panel Discussion
School Spirit PR will join a crisis response panel exploring how strategic communication counsel can support superintendents before, during and after a crisis.
Each year, the National School Public Relations Association (NSPRA) brings together school communication professionals, superintendents and education leaders from across the United States, Canada and beyond for the largest communications-focused professional development event in the field. School Spirit PR will be exhibiting!
