We help schools communicate better, build trust, and share amazing stories daily. Our goal? Making impactful communication easy for every school district, regardless of budget.
This isn’t spin. It’s about showcasing how districts utilize taxpayer funds effectively and deliver tangible results. We empower school leaders through coaching, enabling them to build robust communication programs.
Founded by Lesley Bruinton, the daughter of educators, she experienced nearly everything her high school had to offer: band, cheerleading, scholars’ bowl, student government, theatre, track, and yearbook. With over two decades in television journalism and school PR, Lesley believes schools are the birthplace of dreams. Her mission now involves helping districts unveil their unique strengths.
Our work isn’t just effective; it’s also garnered recognition from top industry associations. Lesley, a former president of the National School Public Relations Association, has earned the association’s highest honor three times, received the Women in School Leadership Award from AASA, and holds an Accreditation in Public Relations, establishing herself as a thought leader in the field.
In 2021, Lesley collaborated with AASA and NSPRA to create the Leadership In School Communication program to bring teams of superintendents and school PR professionals together for top-tier professional development to elevate communication standards.
At School Spirit PR, our focus transcends mere content creation; we strive to elevate school spirit, enhance engagement, and refine communication practices for lasting impact.
