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Category Archives: Events

News camera in press conference

Media Response Prep Offered Before National Education Conference

Crisis Communication, Events, Leadership, Media Relations, Professional Development, School PRBy Lesley BruintonOctober 26, 2025

Join school communication experts to gain hands-on skills for managing high-profile personnel issues and crafting confident, aligned media responses.

Lesley Bruinton presents at the AASB Fall Conference in Montgomery, Ala.

Beyond the Like Button: Social Media Survival for School Districts

Events, Professional Development, School PRBy Lesley BruintonOctober 8, 2025

School leaders can learn to turn social media from a source of crisis into a powerful asset by following key steps like establishing clear policies, maintaining separation between personal and official accounts, and avoiding the legally risky mistake of blocking online critics.

Three Tips for Communicating After Election Wins or Losses

Crisis Communication, Events, Leadership, School Engagement, School PRBy Lesley BruintonNovember 6, 2024

While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.

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