School Budget Communication
Families don’t experience a school budget as a spreadsheet. They experience what those dollars make possible. Help your community see the connection.
Lesley Bruinton, APR, a dedicated advocate for education, brings 20 years of experience in school PR. Her journey, from family ties in education to journalism covering local schools, showcases her commitment to ensuring communities have trustworthy information about their local schools.
The Moral Compass: Ethics Gets Hard Before the Scenario Does
School PR ethics can get complicated quickly. The Moral Compass helps communicators practice navigating the gray areas before the stakes are real.
Learning Should Feel Like Something
The Crisis Zone puts school leaders on the clock to practice crisis communication strategy, judgment and decision-making.
School District Handbooks Online
Excerpt (WordPress)
Many districts are rethinking how to manage school district handbooks online. Learn how moving beyond PDFs can improve accessibility, usability, and efficiency.
ADA Website Accessibility Deadline for School Districts
The ADA website accessibility deadline for school districts is approaching. Learn how school leaders can turn compliance into a communication strategy.
Beyond the Hamster Wheel
Lesley Bruinton, CEO of School Spirit PR, shares the BOOST framework at TSPRA 2026, helping school PR professionals move from outputs to strategic outcomes.
GSSA | SSPR Partnership Announcement
Georgia School Superintendents Association (GSSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Georgia.
Beyond the Blueprint: How Communication BOOSTS District Goals and Operational Efficiency
Your district’s strategic plan, board goals, and core beliefs are the blueprint for its future. They outline ambitious objectives for student achievement, community engagement, and operational excellence. But a blueprint, however brilliant, remains just a plan without the right fuel to bring it to life. That fuel is strategic communication.
A Walking Stick and A Web Standard
More than 20 years ago, a reporter received a handcrafted walking stick — a story that now inspires a reflection on care and web accessibility.
When Silence Speaks
The rapid weather swing stole my voice, but it reminded me of a valuable lesson for leaders: silence can be powerful—when used strategically.