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Tag Archives: school PR

Young boy on zipline in pine trees

The Hidden Zip Line: Finding What’s Already Working in Your Schools

Leadership, School Planning, School PR, SuperintendentBy Lesley BruintonNovember 12, 2025

School leaders juggle countless priorities, but often overlook what’s already working in their schools — the hidden stories that showcase their district’s true potential.

Blue background, image of crutches with text "The Bum Ankle"

The Bum Ankle and the Waiting Game: A Lesson in Crisis Communication

Crisis Communication, Leadership, Media Relations, School PRBy Lesley BruintonNovember 6, 2025

Recently, I tripped walking down the stairs—and it reminded me how schools can stumble in crisis communication when they wait too long to respond.

Author's cracked tea cup

Cracked but Not Broken: Rebuilding Trust Through Communication

Leadership, Professional Development, School Engagement, School PRBy Lesley BruintonOctober 28, 2025

Trust, like fine china, is fragile. Careless communication can chip away at relationships with school stakeholders.

Cyber Security Communications in Schools

Crisis Communication, School PRBy Lesley BruintonDecember 11, 2024

Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.

A child with curly red hair wearing a toboggan, smiles while holding a snow outside.

Flurries of Curiosity

Crisis Communication, School Engagement, School Planning, School PRBy Lesley BruintonJanuary 10, 2024

It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…

A teacher points to a book as a young child reads between his parents.

Unlocking Effective Family Engagement in Schools

School Engagement, School Planning, School PRBy Lesley BruintonDecember 7, 2023

Creating effective family engagement in schools goes beyond organizing events; it requires a deep understanding of what families truly want and need. Rather than offering generic programs that might result in lackluster attendance, schools can significantly enhance involvement by harnessing the power of research-driven strategies tailored to meet the specific desires of their community. Understanding…

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