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Daily Archives: November 20, 2024

From Newsroom to Boardroom

Leadership, Media Relations, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 20, 2024

Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…

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