Learning Should Feel Like Something
The Crisis Zone puts school leaders on the clock to practice crisis communication strategy, judgment and decision-making.
School District Handbooks Online
Excerpt (WordPress)
Many districts are rethinking how to manage school district handbooks online. Learn how moving beyond PDFs can improve accessibility, usability, and efficiency.
ADA Website Accessibility Deadline for School Districts
The ADA website accessibility deadline for school districts is approaching. Learn how school leaders can turn compliance into a communication strategy.
Beyond the Gut
Lesley Bruinton, APR, President and CEO of School Spirit PR, led practitioners through the “Ethics All-Star Challenge,” a four-hour intensive designed to transform “gut feelings” into defensible strategies.
Beyond the Hamster Wheel
Lesley Bruinton, CEO of School Spirit PR, shares the BOOST framework at TSPRA 2026, helping school PR professionals move from outputs to strategic outcomes.
GSSA | SSPR Partnership Announcement
Georgia School Superintendents Association (GSSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Georgia.
Beyond the Blueprint: How Communication BOOSTS District Goals and Operational Efficiency
Your district’s strategic plan, board goals, and core beliefs are the blueprint for its future. They outline ambitious objectives for student achievement, community engagement, and operational excellence. But a blueprint, however brilliant, remains just a plan without the right fuel to bring it to life. That fuel is strategic communication.
The Hidden Zip Line: Finding What’s Already Working in Your Schools
School leaders juggle countless priorities, but often overlook what’s already working in their schools — the hidden stories that showcase their district’s true potential.
School Spirit PR Announces Celebration Grant Competition for U.S. Schools
School Spirit PR today announced the launch of its School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
Your Proactive Shield
School districts need proactive communication strategies aligned with their strategic goals to build trust, protect their reputation, and prevent crises, rather than waiting to react after problems arise.