The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
From Newsroom to Boardroom
Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
Finding Your Communication Unicorn
As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?
Three Tips for Communicating After Election Wins or Losses
While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.
A Winning Superintendent Strategy
When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.