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Category Archives: Leadership

Penn-Harris-Madison School Corporation Superintendent Dr. Thacker, Mrs. Orosz, and Mary Frank Principal Christie Heerschop.

The Impact of Celebrating Teachers

Leadership, School Engagement, School PR, SuperintendentBy Lesley BruintonApril 23, 2025

The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.

alphabetized, color-coded files on a shelf

Leading with Openness

Crisis Communication, Leadership, Media Relations, School Engagement, School PR, SuperintendentBy Lesley BruintonFebruary 6, 2025

School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.

The Three Bananas of Crisis Communication

Crisis Communication, Leadership, Professional Development, School PR, SuperintendentBy Lesley BruintonJanuary 15, 2025

While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.

From Newsroom to Boardroom

Leadership, Media Relations, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 20, 2024

Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…

Finding Your Communication Unicorn

Leadership, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 13, 2024

As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?

Three Tips for Communicating After Election Wins or Losses

Crisis Communication, Events, Leadership, School Engagement, School PRBy Lesley BruintonNovember 6, 2024

While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.

Superintendent Dr. Zandra Galvan meets with students on her first day.

A Winning Superintendent Strategy

Leadership, School Engagement, School Planning, School PR, SuperintendentBy Lesley BruintonOctober 23, 2024

When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.

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