Leading with Openness
School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.
From Newsroom to Boardroom
Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
Bridging Statements
In addition to well-crafted talking points, school district leaders can also leverage the power of bridging statements to navigate challenging conversations. Bridging statements act as a bridge, allowing you to redirect the discussion back to your key messages and priorities. When faced with a difficult question or unexpected situation, a bridging statement might sound like…
A Unified Voice
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…