A Winning Superintendent Strategy
When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.
Bridging Statements
In addition to well-crafted talking points, school district leaders can also leverage the power of bridging statements to navigate challenging conversations. Bridging statements act as a bridge, allowing you to redirect the discussion back to your key messages and priorities. When faced with a difficult question or unexpected situation, a bridging statement might sound like…
A Unified Voice
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…
Summer Reflections: Reframe for Success in 2024-2025
Ready to recharge this summer? Dive into reflection and discover new insights for the year ahead!
Listen, Learn, Launch: School Communication Guide
Stuck on the runway? Learn five tips to get in gear and make the most of your strategic communication planning efforts.
Effective social media management is no longer a luxury; it’s a necessity
Schools are increasingly leveraging social media platforms to effectively communicate their stories and successes. Learn why a strategic focus is key for scheduling and monitoring the impact of their messages.
Creating Community in a Click
The Comprehensive Website Audit is not a one-time evaluation but a roadmap for continuous improvement.
The Superintendents’ Playbook
In today’s digital age, effective communication is more critical than ever, and having a well-thought-out communication plan is no longer a luxury but a necessity.
#SparkleOn: A School District Transformation
Under Sharma-Lewis’s stewardship, the Diamond Lake 76 District underwent a remarkable transformation, reflecting a commitment to excellence in every aspect.
Lessons Learned: Communication During Crisis
The DOJ released a 575-page report on the 2022 school shooting in Uvalde, Texas. Here are the lessons learned about school communication.