In today’s digital world, a school’s website is where people look for information. A good site builds trust and keeps everyone updated. But how do school leaders pick the right website provider? Many choose to issue a Request for Proposal. This is your opportunity to focus on what the district needs to meet its technology…
Communications directors in school districts often come from diverse backgrounds and might find themselves working alone in their roles. This isolation makes professional development crucial. That’s why we advocate for the necessity of training to superintendents; nurturing communication in educational leadership is important. Connecting these professionals with others in the field is vital, especially when…
The phrase “Location, Location, Location” is commonly associated with real estate, emphasizing the importance of where a property is situated, but location also matters for school communcation. School leaders must thoughtfully consider the location where they share information, whether through owned media or shared media. Understanding Owned and Shared Media Owned media comprises channels…
Congratulations on becoming the new superintendent! During interviews, you might’ve made promises about your leadership style and plans for the district. Now, it’s essential to keep those promises to build trust as a new superintendent, because people will watch to see if you do what you say. If you don’t keep your promises, it’s tough…