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Category Archives: Superintendent

Penn-Harris-Madison School Corporation Superintendent Dr. Thacker, Mrs. Orosz, and Mary Frank Principal Christie Heerschop.

The Impact of Celebrating Teachers

Leadership, School Engagement, School PR, SuperintendentBy Lesley BruintonApril 23, 2025

The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.

Cranston Public Schools Wins Inaugural School Spirit PR Celebration Grant

School Engagement, School PR, SuperintendentBy Lesley BruintonMarch 19, 2025

School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.

The Untold Story of Pandemic Leadership

Crisis Communication, School PR, SuperintendentBy Lesley BruintonFebruary 25, 2025

The COVID-19 pandemic presented unprecedented challenges for school district leaders, forcing them to navigate uncharted waters with little guidance. Through it all, effective communication emerged as a critical skill that separated the successful superintendents from the rest.

School Spirit PR Announces Celebration Grant Competition for U.S. Schools

School Engagement, School PR, SuperintendentBy Lesley BruintonFebruary 19, 2025

School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.

alphabetized, color-coded files on a shelf

Leading with Openness

Crisis Communication, Leadership, Media Relations, School Engagement, School PR, SuperintendentBy Lesley BruintonFebruary 6, 2025

School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.

The Three Bananas of Crisis Communication

Crisis Communication, Leadership, Professional Development, School PR, SuperintendentBy Lesley BruintonJanuary 15, 2025

While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.

From Newsroom to Boardroom

Leadership, Media Relations, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 20, 2024

Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…

Finding Your Communication Unicorn

Leadership, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 13, 2024

As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?

Superintendent Dr. Zandra Galvan meets with students on her first day.

A Winning Superintendent Strategy

Leadership, School Engagement, School Planning, School PR, SuperintendentBy Lesley BruintonOctober 23, 2024

When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.

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