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Tag Archives: Crisis Communication

Girl shushing

When Silence Speaks

Crisis Communication, Leadership, Media RelationsBy Lesley BruintonNovember 18, 2025

The rapid weather swing stole my voice, but it reminded me of a valuable lesson for leaders: silence can be powerful—when used strategically.

Child's hands holding up a wooden shield over a red background

Your Proactive Shield

Crisis Communication, Leadership, Media Relations, School Engagement, School Planning, School PR, SuperintendentBy Lesley BruintonOctober 6, 2025

School districts need proactive communication strategies aligned with their strategic goals to build trust, protect their reputation, and prevent crises, rather than waiting to react after problems arise.

Cyber Security Communications in Schools

Crisis Communication, School PRBy Lesley BruintonDecember 11, 2024

Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.

A child with curly red hair wearing a toboggan, smiles while holding a snow outside.

Flurries of Curiosity

Crisis Communication, School Engagement, School Planning, School PRBy Lesley BruintonJanuary 10, 2024

It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…

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