Tag Archives: School Public Relations

Beyond the Gut

Leadership, Professional Development, School Engagement, School PR, SuperintendentBy Lori Maxey March 3, 2026

Lesley Bruinton, APR, President and CEO of School Spirit PR, led practitioners through the “Ethics All-Star Challenge,” a four-hour intensive designed to transform “gut feelings” into defensible strategies.

Beyond the Hamster Wheel

Leadership, Professional Development, School Engagement, School PR, SuperintendentBy Lesley Bruinton February 24, 2026

Lesley Bruinton, CEO of School Spirit PR, shares the BOOST framework at TSPRA 2026, helping school PR professionals move from outputs to strategic outcomes.