Child in a red sweatshirt walks on a balance beam as three classmates look on.

Striking the Right Balance

Communication is the lifeblood of any school district, with superintendents and leaders serving as the vital conduits between administrators, teachers, students, families, and the broader community. In theory, overcommunication may be the key to transparency and engagement. However, in practice, a constant flood of information can overwhelm stakeholders. School superintendents and leaders must curate communication…

Digital landscape

Location, Location, Location!

The phrase “Location, Location, Location” is commonly associated with real estate, emphasizing the importance of where a property is situated, but location also matters for school communcation. School leaders must thoughtfully consider the location where they share information, whether through owned media or shared media.   Understanding Owned and Shared Media Owned media comprises channels…

Promises Made, Promises Kept

Congratulations on becoming the new superintendent! During interviews, you might’ve made promises about your leadership style and plans for the district. Now, it’s essential to keep those promises to build trust as a new superintendent, because people will watch to see if you do what you say. If you don’t keep your promises, it’s tough…