The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
Support for Colleagues Working in Crisis
You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.
Cyber Security Communications in Schools
Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.
Three Tips for Communicating After Election Wins or Losses
While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.
A Unified Voice
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…
Securing Tomorrow’s Schools: Building a Robust Cybersecurity Foundation for K-12 Districts
Discover why robust cybersecurity plans are now critical for school districts nationwide, safeguarding against risks that extend beyond physical security.
The Superintendents’ Playbook
In today’s digital age, effective communication is more critical than ever, and having a well-thought-out communication plan is no longer a luxury but a necessity.
Lessons Learned: Communication During Crisis
The DOJ released a 575-page report on the 2022 school shooting in Uvalde, Texas. Here are the lessons learned about school communication.
Flurries of Curiosity
It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…