Beyond the Gut
Lesley Bruinton, APR, President and CEO of School Spirit PR, led practitioners through the “Ethics All-Star Challenge,” a four-hour intensive designed to transform “gut feelings” into defensible strategies.
Beyond the Hamster Wheel
Lesley Bruinton, CEO of School Spirit PR, shares the BOOST framework at TSPRA 2026, helping school PR professionals move from outputs to strategic outcomes.
GSSA | SSPR Partnership Announcement
Georgia School Superintendents Association (GSSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Georgia.
Cracked but Not Broken: Rebuilding Trust Through Communication
Trust, like fine china, is fragile. Careless communication can chip away at relationships with school stakeholders.
School Spirit PR Announces Celebration Grant Competition for U.S. Schools
School Spirit PR today announced the launch of its School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
Your Proactive Shield
School districts need proactive communication strategies aligned with their strategic goals to build trust, protect their reputation, and prevent crises, rather than waiting to react after problems arise.
Attract and Retain Top Talent
Your district’s ability to attract and retain top talent depends not just on competitive compensation, but on creating a supportive culture through clear, consistent communication that makes employees feel informed and valued.
Beyond the Classroom
Proactive communication is an often-overlooked but essential catalyst for student achievement, as it fosters a supportive environment for students, builds trust with families, and ensures equitable access to educational opportunities.
Rethinking Attendance Campaigns for Real Results
As the new school year begins, districts should rethink attendance campaigns to address chronic absenteeism through targeted, multi-faceted engagement.
Accessibility Ahead
School districts must prepare for new federal guidelines starting April 2026 to ensure accessible digital experiences for website users.