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Category Archives: School Planning

Superintendent Dr. Zandra Galvan meets with students on her first day.

A Winning Superintendent Strategy

Leadership, School Engagement, School Planning, School PR, SuperintendentBy Lesley BruintonOctober 23, 2024

When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.

cyber security

Securing Tomorrow’s Schools: Building a Robust Cybersecurity Foundation for K-12 Districts

Crisis Communication, School Planning, TechnologyBy adminJune 21, 2024

Discover why robust cybersecurity plans are now critical for school districts nationwide, safeguarding against risks that extend beyond physical security.

Summer Reflections: Reframe for Success in 2024-2025

School Engagement, School Planning, School PRBy adminJune 4, 2024

Ready to recharge this summer? Dive into reflection and discover new insights for the year ahead!

strategic planning

Listen, Learn, Launch: School Communication Guide

School Engagement, School Planning, School PRBy adminMay 15, 2024

Stuck on the runway? Learn five tips to get in gear and make the most of your strategic communication planning efforts.

female ponders social media strategy on white board

Effective social media management is no longer a luxury; it’s a necessity

School Planning, School PRBy adminApril 16, 2024

Schools are increasingly leveraging social media platforms to effectively communicate their stories and successes. Learn why a strategic focus is key for scheduling and monitoring the impact of their messages.

Mockup of a school website

Creating Community in a Click

School Engagement, School Planning, School PRBy Lesley BruintonMarch 21, 2024

The Comprehensive Website Audit is not a one-time evaluation but a roadmap for continuous improvement.

woman holding a folder in a hallway with yellow lockers behind her.

The Superintendents’ Playbook

Crisis Communication, School Engagement, School Planning, School PRBy Lesley BruintonMarch 1, 2024

In today’s digital age, effective communication is more critical than ever, and having a well-thought-out communication plan is no longer a luxury but a necessity.

Lessons Learned: Communication During Crisis

Crisis Communication, School Planning, School PR, ToolkitBy Lesley BruintonJanuary 19, 2024

The DOJ released a 575-page report on the 2022 school shooting in Uvalde, Texas. Here are the lessons learned about school communication.

A child with curly red hair wearing a toboggan, smiles while holding a snow outside.

Flurries of Curiosity

Crisis Communication, School Engagement, School Planning, School PRBy Lesley BruintonJanuary 10, 2024

It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…

A teacher points to a book as a young child reads between his parents.

Unlocking Effective Family Engagement in Schools

School Engagement, School Planning, School PRBy Lesley BruintonDecember 7, 2023

Creating effective family engagement in schools goes beyond organizing events; it requires a deep understanding of what families truly want and need. Rather than offering generic programs that might result in lackluster attendance, schools can significantly enhance involvement by harnessing the power of research-driven strategies tailored to meet the specific desires of their community. Understanding…

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