Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?
While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.
When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.
In addition to well-crafted talking points, school district leaders can also leverage the power of bridging statements to navigate challenging conversations. Bridging statements act as a bridge, allowing you to redirect the discussion back to your key messages and priorities. When faced with a difficult question or unexpected situation, a bridging statement might sound like…
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…
Ready to recharge this summer? Dive into reflection and discover new insights for the year ahead!
Stuck on the runway? Learn five tips to get in gear and make the most of your strategic communication planning efforts.
Schools are increasingly leveraging social media platforms to effectively communicate their stories and successes. Learn why a strategic focus is key for scheduling and monitoring the impact of their messages.
The Comprehensive Website Audit is not a one-time evaluation but a roadmap for continuous improvement.