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Category Archives: School PR

Penn-Harris-Madison School Corporation Superintendent Dr. Thacker, Mrs. Orosz, and Mary Frank Principal Christie Heerschop.

The Impact of Celebrating Teachers

Leadership, School Engagement, School PR, SuperintendentBy Lesley BruintonApril 23, 2025

The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.

Cranston Public Schools Wins Inaugural School Spirit PR Celebration Grant

School Engagement, School PR, SuperintendentBy Lesley BruintonMarch 19, 2025

School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.

The Untold Story of Pandemic Leadership

Crisis Communication, School PR, SuperintendentBy Lesley BruintonFebruary 25, 2025

The COVID-19 pandemic presented unprecedented challenges for school district leaders, forcing them to navigate uncharted waters with little guidance. Through it all, effective communication emerged as a critical skill that separated the successful superintendents from the rest.

School Spirit PR Announces Celebration Grant Competition for U.S. Schools

School Engagement, School PR, SuperintendentBy Lesley BruintonFebruary 19, 2025

School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.

alphabetized, color-coded files on a shelf

Leading with Openness

Crisis Communication, Leadership, Media Relations, School Engagement, School PR, SuperintendentBy Lesley BruintonFebruary 6, 2025

School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.

The Three Bananas of Crisis Communication

Crisis Communication, Leadership, Professional Development, School PR, SuperintendentBy Lesley BruintonJanuary 15, 2025

While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.

Image of wildfire burning

Support for Colleagues Working in Crisis

Crisis Communication, School PRBy Lesley BruintonJanuary 9, 2025

You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.

Cyber Security Communications in Schools

Crisis Communication, School PRBy Lesley BruintonDecember 11, 2024

Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.

From Newsroom to Boardroom

Leadership, Media Relations, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 20, 2024

Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…

Finding Your Communication Unicorn

Leadership, Professional Development, School Engagement, School PR, SuperintendentBy Lesley BruintonNovember 13, 2024

As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?

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