The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
Support for Colleagues Working in Crisis
You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.
Cyber Security Communications in Schools
Our CEO Lesley Bruinton chatted with Matthew Jennings from Peachjar about how to respond to Cyber Security issues before, during and after a crisis. Lesley was part of a team to develop a cybersecurity kit for K-12 districts. Additionally, she mentioned a cybersecurity tabletop exercise for school districts that is a free resource available to download.
From Newsroom to Boardroom
Given the right circumstances, the transition from journalist to school district communicator can be seamless. While journalists possess strong writing and storytelling skills, it’s important to recognize that the role of a school district communicator extends far beyond traditional journalism. Media relations, though important, are often just a small part of the job. (This advice…
Finding Your Communication Unicorn
As superintendents and human resources professionals, you’re tasked with finding the right person to lead your district’s narrative. But how?
Three Tips for Communicating After Election Wins or Losses
While some district leaders celebrate a successful ballot for new buildings, others face hard decisions, like school closures, following a loss.
A Winning Superintendent Strategy
When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.
Bridging Statements
In addition to well-crafted talking points, school district leaders can also leverage the power of bridging statements to navigate challenging conversations. Bridging statements act as a bridge, allowing you to redirect the discussion back to your key messages and priorities. When faced with a difficult question or unexpected situation, a bridging statement might sound like…
A Unified Voice
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…
Summer Reflections: Reframe for Success in 2024-2025
Ready to recharge this summer? Dive into reflection and discover new insights for the year ahead!