Flurries of Curiosity
It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…
Lesley Bruinton, APR, a dedicated advocate for education, brings 20 years of experience in school PR. Her journey, from family ties in education to journalism covering local schools, showcases her commitment to ensuring communities have trustworthy information about their local schools.
Making Family Engagement Work at Schools: Using Data to Help
Getting families involved at school is about more than just setting up events. Schools can do better by learning what families need and making things that fit those needs.
Unlocking Effective Family Engagement in Schools
Creating effective family engagement in schools goes beyond organizing events; it requires a deep understanding of what families truly want and need. Rather than offering generic programs that might result in lackluster attendance, schools can significantly enhance involvement by harnessing the power of research-driven strategies tailored to meet the specific desires of their community. Understanding…
Striking the Right Balance
Communication is the lifeblood of any school district, with superintendents and leaders serving as the vital conduits between administrators, teachers, students, families, and the broader community. In theory, overcommunication may be the key to transparency and engagement. However, in practice, a constant flood of information can overwhelm stakeholders. School superintendents and leaders must curate communication…
Choosing the Right School Website
In today’s digital world, a school’s website is where people look for information. A good site builds trust and keeps everyone updated. But how do school leaders pick the right website provider? Many choose to issue a Request for Proposal. This is your opportunity to focus on what the district needs to meet its technology…
Nurturing Communication in Educational Leadership
Communications directors in school districts often come from diverse backgrounds and might find themselves working alone in their roles. This isolation makes professional development crucial. That’s why we advocate for the necessity of training to superintendents; nurturing communication in educational leadership is important. Connecting these professionals with others in the field is vital, especially when…
Location, Location, Location!
The phrase “Location, Location, Location” is commonly associated with real estate, emphasizing the importance of where a property is situated, but location also matters for school communcation. School leaders must thoughtfully consider the location where they share information, whether through owned media or shared media. Understanding Owned and Shared Media Owned media comprises channels…
Promises Made, Promises Kept
Congratulations on becoming the new superintendent! During interviews, you might’ve made promises about your leadership style and plans for the district. Now, it’s essential to keep those promises to build trust as a new superintendent, because people will watch to see if you do what you say. If you don’t keep your promises, it’s tough…