A Winning Superintendent Strategy
When Dr. Zandra Galván set her sights on the superintendent role for the Salinas Union High School District, she knew she had to stand out from the crowd.
Lesley Bruinton, APR, a dedicated advocate for education, brings 20 years of experience in school PR. Her journey, from family ties in education to journalism covering local schools, showcases her commitment to ensuring communities have trustworthy information about their local schools.
Bridging Statements
In addition to well-crafted talking points, school district leaders can also leverage the power of bridging statements to navigate challenging conversations. Bridging statements act as a bridge, allowing you to redirect the discussion back to your key messages and priorities. When faced with a difficult question or unexpected situation, a bridging statement might sound like…
A Unified Voice
As school district leaders navigate the complex landscape of stakeholder questions and media inquiries, the strategic use of talking points and bridging statements has become a valuable tool in their toolbox. When it comes to media messaging, particularly during politically charged times, the importance of clear, concise and consistent messaging cannot be overstated. District leaders…
Creating Community in a Click
The Comprehensive Website Audit is not a one-time evaluation but a roadmap for continuous improvement.
The Superintendents’ Playbook
In today’s digital age, effective communication is more critical than ever, and having a well-thought-out communication plan is no longer a luxury but a necessity.
#SparkleOn: A School District Transformation
Under Sharma-Lewis’s stewardship, the Diamond Lake 76 District underwent a remarkable transformation, reflecting a commitment to excellence in every aspect.
Lessons Learned: Communication During Crisis
The DOJ released a 575-page report on the 2022 school shooting in Uvalde, Texas. Here are the lessons learned about school communication.
Flurries of Curiosity
It’s that time of year again when winter weather sends students, families and into a flurry of curiosity regarding the status of school operations. Consider this before blanketing information…
Making Family Engagement Work at Schools: Using Data to Help
Getting families involved at school is about more than just setting up events. Schools can do better by learning what families need and making things that fit those needs.
Unlocking Effective Family Engagement in Schools
Creating effective family engagement in schools goes beyond organizing events; it requires a deep understanding of what families truly want and need. Rather than offering generic programs that might result in lackluster attendance, schools can significantly enhance involvement by harnessing the power of research-driven strategies tailored to meet the specific desires of their community. Understanding…