Lesley Bruinton, APR, a dedicated advocate for education, brings 20 years of experience in school PR. Her journey, from family ties in education to journalism covering local schools, showcases her commitment to ensuring communities have trustworthy information about their local schools.
The phrase “Location, Location, Location” is commonly associated with real estate, emphasizing the importance of where a property is situated, but location also matters for school communcation. School leaders must thoughtfully consider the location where they share information, whether through owned media or shared media. Understanding Owned and Shared Media Owned media comprises channels…
Congratulations on becoming the new superintendent! During interviews, you might’ve made promises about your leadership style and plans for the district. Now, it’s essential to keep those promises to build trust as a new superintendent, because people will watch to see if you do what you say. If you don’t keep your promises, it’s tough…
