Accessibility Ahead
School districts must prepare for new federal guidelines starting April 2026 to ensure accessible digital experiences for website users.
Lesley Bruinton, APR, a dedicated advocate for education, brings 20 years of experience in school PR. Her journey, from family ties in education to journalism covering local schools, showcases her commitment to ensuring communities have trustworthy information about their local schools.
Understanding BOOST
The BOOST Framework – Bolstering Optimal Outcomes, Shaping Trust – transforms how districts approach communication, ensuring it’s seen as the engine that drives tangible results and builds the bedrock of community confidence.
SSA | SSPR Partnership Announcement
School Superintendents of Alabama (SSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Alabama.
Proactive Media Protocols for District Leaders
Developing a clear and effective media protocol process isn’t just a good idea – it’s an absolute necessity for any school district, big or small.
The Impact of Celebrating Teachers
The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.”
Cranston Public Schools Wins Inaugural School Spirit PR Celebration Grant
School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
The Untold Story of Pandemic Leadership
The COVID-19 pandemic presented unprecedented challenges for school district leaders, forcing them to navigate uncharted waters with little guidance. Through it all, effective communication emerged as a critical skill that separated the successful superintendents from the rest.
Leading with Openness
School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.
The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
Support for Colleagues Working in Crisis
You know your community best. You share the pain of what your neighbors and school families are experiencing. Start there, and be as proactive as you can, providing quality information in a timely manner.