Communications directors in school districts often come from diverse backgrounds and might find themselves working alone in their roles. This isolation makes professional development crucial. That’s why we advocate for the necessity of training to superintendents; nurturing communication in educational leadership is important. Connecting these professionals with others in the field is vital, especially when they work solo. Even in districts without a dedicated communications team, anyone representing the school should receive communication training.
Read more from School CEO Magazine, featuring CEO & President Lesley Bruinton, APR.