Rethinking Attendance Campaigns for Real Results
As the new school year begins, districts should rethink attendance campaigns to address chronic absenteeism through targeted, multi-faceted engagement.
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Accessibility Ahead
School districts must prepare for new federal guidelines starting April 2026 to ensure accessible digital experiences for website users.
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Understanding BOOST
The BOOST Framework – Bolstering Optimal Outcomes, Shaping Trust – transforms how districts approach communication, ensuring it’s seen as the engine that drives tangible results and builds the bedrock of community confidence.
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SSA | SSPR Partnership Announcement
School Superintendents of Alabama (SSA) proudly announces a new, free member benefit in partnership with School Spirit PR: comprehensive crisis communication support for school districts across Alabama.
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Proactive Media Protocols for District Leaders
Developing a clear and effective media protocol process isn’t just a good idea – it’s an absolute necessity for any school district, big or small.
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The Impact of Celebrating Teachers
The Penn-Harris-Madison School Corporation is turning ordinary school days into moments of extraordinary celebration, recognizing its teachers with a unique program called the “Impact Awards.”
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Cranston Public Schools Wins Inaugural School Spirit PR Celebration Grant
School Spirit PR today announced the launch of its inaugural School Spirit PR Celebration Grant competition. This $500 grant is designed to support initiatives that celebrate student or staff achievements, contributions, or positive impacts within public and charter school districts across the United States.
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The Untold Story of Pandemic Leadership
The COVID-19 pandemic presented unprecedented challenges for school district leaders, forcing them to navigate uncharted waters with little guidance. Through it all, effective communication emerged as a critical skill that separated the successful superintendents from the rest.
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Leading with Openness
School leaders can effectively navigate open records requests by prioritizing transparency and fostering trust with their communities.
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The Three Bananas of Crisis Communication
While the specifics of each situation will differ, a helpful framework for understanding and addressing crises involves the metaphor of three bananas: green, yellow, and brown.
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